Creative Objective
Establish a confident editorial visual direction for a seasonal brand campaign.
Design Challenge
Unify scattered references into one coherent, ownable art-direction language.
Final Outcome
A complete style system adopted across web, social, and print campaign assets.
Process
Moodboarding, composition studies, and a documented direction guide.
Outcome & Impact
Campaign engagement rose with a sharper, more memorable visual identity.
Client / Project TypeFashion & Lifestyle Brand
Role in ProjectArt Direction, Creative Lead
Tools Used
Art DirectionGIMPInkscape
Visual Gallery
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